Whyte & Mackay.
Whyte & Mackay aim to make this a "Vintage" year 1970.
Whyte & Mackay's special Scotch whisky will be available in an attractively designed "Vintage Car" gift carton from November 1st 1970.
For a limited period customers will receive part of their orders in gift cartons at no extra charge. Thereafter there will be a nominal charge, but this will add only a fraction to the cost.
The new gift carton will be featured prominently in Whyte & Mackay's consumer advertising, using the slogan "Make this a 'Vintage' year1"
Sixteen different vintage car models, the oldest being an 1897 Daimler, make up the design of this unique carton.
Whyte & Mackay will now be one of the few standard brands on the market to be available "gift wrapped!"
Mr John Ligertwood, sales director, said the design of the carton had been chosen because of the general interest in vintage motor cars.
"Vintage car enthusiasts are numerous, and include our chairman, Major Hartley Whyte," he added. Supplies of the gift cartons can be obtained flat ready for packing existing stocks.
End.
